When it comes to selling energy efficiency projects, understanding energy efficiency and how it plays into an operation is only one part of the equation. The more important part is being able to communicate energy efficiency and how it plays into your customer, or potential customer's, operation.
This is where I've spent the last few years of my career--helping write stories and share experiences that make energy efficiency in facilities easier to understand. This was the topic of the podcast that I had the chance to sit down and be a part of with MarketScale.
It was a great opportunity to share my passion for telling stories that, I hope, ultimately help businesses grow through sustainability.