FSG Flashback Friday: Building the Signage for AT&T Stadium

Pads have been popping across America this week as football teams return to the practice fields. It’s this time of year that brings up memories of one of our favorite recent projects and one in which we take a great deal of pride: the sign building for AT&T Stadium, home of the Dallas Cowboys.

AT&T Stadium is certainly as impressive a structure as mankind can build, and no easy task to design and install signage. But to quote our Construction Manager, Mike Stevens, “We can do this sign. Somehow there is a way. They built pyramids, we can build this sign. No matter how hard it sounds, we can figure it out.”

Failure is not an option at FSG, in fact the only option is the opposite: taking on the challenge and exceeding expectations with the final product. We take pride in our work and strive every day to bring the highest quality product and service for our projects, no matter how big or how small the project may be.

Hard work and precision on the field for the team, hard work and precision by FSG above it.

What was needed to complete the signage for one the largest stadiums the world has ever seen? We will let AT&T tell the story: CLICK HERE TO WATCH

Also, watch FSG's process by CLICKING HERE:


For more than thirty-four years, our teams of experienced professionals have been designing, fabricating, installing, maintaining, and servicing turn-key solutions for customers in a wide variety of industries. Our clients include large property owners and managers, commercial business, retail chains, general contractors, property developers, healthcare, financial, hospitality, educational, government entities, ESCO’s, industrial, high-end residential, and individual consumers.

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