Recently, I was walking through our signs shop in Austin Texas looking at some of the projects our team was working on when I stumbled upon a bucket of baseballs. Our signs manager, David Jacobs, was pointing out the work we were doing for a large retailer and telling me about a new opportunity they had just landed for the wayfinding signage in an airport parking garage when I saw the bucket of baseballs.
As David was telling me about the next big retail signage project the team was getting ready to start, I stopped him and asked, “what are those baseballs for?”
He got a smile on his face and said “oh, those? Yeah, that’s one of our projects.” He walked over and moved a piece of metal to reveal that the one bucket of baseballs I had seen was accompanied by a whole pallet of brand-new baseballs.
I asked David, “What kind of signs project takes baseballs--- not to mention that many?”
He explained that, along with some traditional channel letter signage and wayfinding signage, FSG had been awarded a small project putting together a Texas flag mural made entirely out of baseballs for a Major League Baseball team.
I told him I wanted pictures and a video of the project because it wasn’t every day a sign company got to build a Texas flag mural out of baseballs.
A few weeks later, my e-mail inbox dinged, and low and behold, there it was—a gallery with both pictures and videos of our signs manufacturing team, guys and girls who are normally building large-scale pylon and channel letter signs, drilling holes in and painting more than 900 baseballs.
A few days after that, my e-mail dinged again, and there, buried in the attachments of spreadsheets and contracts, sat a link to a folder full of pictures of a Texas flag made from 988 baseballs. There’s a lot I could say about the project, but I think it’s best to let the pictures speak for themselves.
So maybe baseball flag murals aren’t our bread-and-butter. Traditional signage like channel letters, pylon signs, and electronic messaging centers are where we spend most of our time. However, I needed a good project--and a good headline—that I’d knew you’d click!
We really did do the baseball flag mural project and if that baseball team gives me the ok to tell you where to see it, then I’ll edit this article. In the meantime, to learn more about the incredible capabilities of FSG Signs, Click Here and let us know what kind of signs challenge you have.
Who knows, maybe you too need a baseball flag mural—or maybe you need a 25ft pylon sign for your shopping center out by the freeway--- either way, FSG Signs is confident and ready to say, “we can do it!”
Brannon began his career at FSG in 2012 writing and preparing content for FSG’s communication department. In a world where the story sells, Brannon quickly found his stories and projects being used in sales presentations and thus began his transition from internal communications to marketing and sales.
Brannon works with one of the best teams any marketing professional could ask for to create and deliver dynamic sales and marketing materials to FSG sales teams nationwide. Brannon lives with his wife and four children in the Houston area. When away from his work Brannon speaks publicly for non-profit youth organizations with an emphasis on foster care and youth development. When not doing that, Brannon enjoys camping with his family and going to Disney World with his kids.